Reddit is moving to “a logged-in-only experience,” CEO says
摘要
Reddit首席执行官Steve Huffman在致股东的季度业绩信中确认，平台将转向“仅限登录用户体验”。他表示，此举旨在让用户获得更好的体验，便于其找到相关内容与社区；同时有利于业务发展，因为可获得更多广告定向信号，登录通常也会提升用户参与度。此外，该措施有助于保护Reddit的数据资源，并更好地适应全球各地正在出台的监管要求。Huffman还称，登录要
In the future, you won’t be able to use Reddit without logging in.
Reddit CEO Steve Huffman confirmed the impending change in a letter (PDF) to shareholders today about Q3 performance. He said that Reddit is shifting “to a logged-in-only experience," adding:
Moving to primarily logged-in will ensure our users have the best Reddit experience possible, and can find the content and communities most relevant to them. It is better for our business because we will have more signals for ads targeting, and being logged-in leads to higher engagement generally. It also allows us to protect access to Reddit’s extremely valuable corpus of data, and helps us better adapt to emerging regulations around the world.
Huffman also said that the login requirement will help Reddit better retain new users.
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