Major League Baseball is looking for a new kind of fan
摘要
美国职业棒球大联盟在分区系列赛开赛之际,于Instagram和TikTok主账号发布宣传视频,使用Olivia Rodrigo专辑中的非主打歌曲《My Way》作为配乐,剪辑酿酒人、道奇、白袜等球队的滑垒、本垒打和庆祝画面。文章指出,这类配乐并非人们通常预期MLB官方宣传片会采用的风格,并由此探讨MLB正在寻找新型球迷的趋势。
On October 2nd, just as Major League Baseball's Division Series was kicking off, the main MLB Instagram and TikTok accounts posted a video hyping up the teams still in the running for the World Series. It featured clips of players from the Milwaukee Brewers, Los Angeles Dodgers, Chicago White Sox, and more sliding into home plate, hitting homers, and celebrating hits - standard fare for a highlight reel. What really makes the montage, though, is that it's set to an Olivia Rodrigo song.
The song, "My Way," is an album track - not even a single - from Rodrigo's latest record. It's not exactly the soundtrack one might expect from an MLB-produc …
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