Spotify ramps up policy enforcement on family plans
摘要
Spotify正在加强对Family和Duo订阅计划的政策执行，要求用户通过计划管理者的设备当面扫描二维码以维持访问权限。未能在七天内完成地址验证扫码的用户，账户将被降级至免费层级，并在12个月内禁止加入其他Duo或Family计划。该政策源于Spotify要求家庭成员居住在同一地址的规定。据Goldman Sachs报告估计，相当一部分家庭计划用户并非实际
As reported by Music Business Worldwide, Spotify appears to be stepping up enforcement of existing policies regarding Family and Duo subscription plans by requiring users to scan a QR code in person on the plan manager's device in order to maintain access to it. Those who fail to scan the address verification QR code within seven days will see their account demoted to the free tier and be barred from joining any other Duo or Family plan for 12 months.
Spotify's QR code plan enforcement. Credit: SpotifySpotify's support documentation verifies the policy after users on Reddit began posting reports of receiving the QR prompt. The enforcement stems from Spotify's requirement that family plan members reside at the same address—a seemingly reasonable policy in concept. But what if you have a child away in college, a spouse who works on the road, or any number of other circumstances that might see families separated by physical distance? The policy could extend beyond friend groups looking to save a buck, affecting actual families who thought they were using the program as intended.
Goldman Sachs analysts, in their October 15 Music in the Air: 10 Years On report, made available by HITS Daily Double, estimate that "a meaningful share of family plan users are not actual household members, but rather friends sharing a plan to reduce costs." The report goes on to add, "We see additional monetization upside from tightening household verification on multi-user plans. Most family plans require members to reside at the same address, but enforcement has been minimal in practice."
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