Supreme Court forces TV stations to sell more election ads at steep discounts
摘要
美国最高法院9月4日作出裁决，要求电视台在选举前60天内，以最低优惠价格向政党和联合筹款委员会出售政治广告时段。此举被视为共和党竞选委员会的胜利。此前，法律仅要求电视台对候选人本人提供“最低单位收费”，而政党及联合筹款委员会因筹款限额较少，是否适用该折扣存在法律争议。最高法院的裁决使后者也可享受同等优惠，正值大选广告投放关键期。
In a victory for Republican campaign committees, the Supreme Court issued an order on Friday that forces broadcast TV stations to cut the prices of election ads purchased by political parties and joint fundraising committees. The September 4 ruling came in response to a petition filed by the National Republican Congressional Committee and National Republican Senatorial Committee.
The Supreme Court order was issued just in time for the start of a 60-day period before the election, in which broadcasters are required by US law to offer ad discounts to individual candidates. Because of the top court's order, TV stations must also give their lowest ad rates to political parties and joint fundraising committees, which face fewer limits on how much money they can raise and spend.
The legally required discount is known as the “lowest unit charge,” or LUC. A US law that applies to any licensed station that airs election ads requires that the lowest price be charged for “the use of any broadcasting station by any person who is a legally qualified candidate for any public office in connection with his campaign.” The main legal question is whether “use… by” a candidate can refer to ad time purchased on a candidate’s behalf by parties and joint fundraising committees.
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