FTC alleges Amazon illegally made $20 billion by rigging billions of ad auctions
摘要
美国联邦贸易委员会联合22个州对亚马逊提起诉讼，指控其自2019年起通过操纵平台广告竞价系统，秘密抬高广告价格，使约120万广告客户被系统性多收费，非法获利约200亿美元。诉状称，亚马逊对外宣称广告价格由竞争性拍卖决定，实际却以自身设定的更高价格覆盖真实拍卖结果。FTC依据内部文件与信息，指其涉及赞助产品、品牌及展示广告三类竞价。该调查始于2024年。
The Federal Trade Commission and 22 states sued Amazon yesterday, alleging that it has conducted a secret scheme to overcharge advertisers for seven years.
"Since 2019, Amazon.com, Inc. has secretly and systematically overcharged its approximately 1.2 million advertising customers by manipulating the 'auctions' that it uses to set the price of ads on its platform," the lawsuit said. "Amazon represents, and advertisers believe, that competitive auctions set the prices for advertising on its leading e-commerce website. But, in reality, Amazon overrides and replaces the actual auction results with higher prices set by Amazon to increase its profits."
The FTC said it obtained internal documents and messages that reveal how Amazon secretly inflated auction prices for Sponsored Products, Sponsored Brands, and Sponsored Display advertisements that appear alongside results seen by consumers when they search for a product. The FTC investigation began in 2024.
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